This year is going to be an amazing year for the E-Commerce Industry. Recent research shows that online shopping is up by 45% in 2016. Today people are mostly using multiple devices to shop online and mobile transactions are also increasing rapidly. Smartphones are going to overtake desktop revenues soon.
According to the research of Criteo, the mobile share of global e-commerce transactions was over 40% and is predicted to grow exponentially to 70% by 2017. The ecommerce platforms, which actively engage online shoppers through mobile, will be the big winners in 2016.
It is found that the buying trends in 2016 will see a huge growth because of incredible online discounts and abundant choices given to buyers. It observed that m-commerce will continue to grow at an exponential rate as a stable and secure supplement to the eCommerce industry.
As competition is high, connecting people through social media is not enough. Even we can see today many social networks have placed selling buttons. For example, social networks like Pinterest and Twitter have announced the selling buttons allowing customers to sell their products. This helps a lot to reach customers quickly.
Below are the key trends in 2016:
- Majority of consumers will shop online via multiple devices.
- Context becomes the new personalization.
- Real-time analytics.
- Social collaboration.
- Video promotions.
- Loyalty programs continue to grow.
- Retailers may see high web influence on in-store sales.
- Marketing will be more people-focused.
- Ads going to become more relevant and non-intrusive.
- Instant delivery services will become common.
If you lack in adopting the latest strategies and meet the need of people, you may be left behind the race. Many e-commerce giants like Amazon, Flipkart, and Snapdeal are already on track in implementing these latest trends where they were very strong on the mobile apps.
Customers are going to watch more new and exciting things in the eCommerce industry with just a tap of a button.